You’re going to want your entire patient base to be aware of the amazing benefits of your independent program! For cash paying patients, it’s a “win” because they’ll no longer have a reason to defer appointments or x-rays. In addition, they will accept treatment more often because of their member only treatment discount.
Patients who currently have some form of insurance may be enticed by the benefits if they currently pay for their dental benefit out of pocket or can be reimbursed by their employer for dropping the group plan. Patients who are currently covered by their employer may end up losing their dental benefit or you may find they want to tell a specific family member about it. You want every patient to know that you’ve got them covered!